The archives

marketing

You’ve Just Launched a New Website… Now What?

February 21, 2024

You’ve just launched a brand new website and now you may be wondering, what’s next? Well let’s take a second and first say this: Congratulations! It was likely a lot more work than you expected…

Organic SEO Is a Long Game

August 24, 2022

Spigot has been designing websites in Park City since 2007, and for most of that time we’d come up first or towards the very top when searching for ‘Park City Web Design‘. Well, we’re no…

Yelp is Not a Good Marketing Tool for Your Business

February 15, 2018

For years Yelp salespeople have called periodically to get Spigot on board with advertising through their platform. These people have all been brushed aside. We have never had a serious budget for advertising, and Yelp…

On Blogging and Self Publishing

March 27, 2014

Since the day we began building websites on content management systems we’ve encouraged our clients to blog; To write about things that might interest their clientele in order to engage a community and drive traffic…

Case Study: Website Design by Market Segment

September 4, 2013

One challenge we face time and time again is a client’s desire to feature everything on the home page. When a content manager has multiple departments feeding them content, the easiest solution is often to…

Why I don’t post anything relevant on Facebook

May 13, 2013

I rarely (never) post anything relevant to Facebook. No status updates, no conversations, no images. Nearly everything I post is a link to something else. Why? I prefer to own my content, controlling how and…

There’s no F11 key for awesome website

March 21, 2012

A colleague of mine and I used say, there’s no F11 key for awesome design. This means good design takes work, and while your keyboard has a key for volume up, brightness, etc. – there’s…

Goodbye Posterous – Hello Self Hosted

March 16, 2012

Posterous, the free hosted blogging platform was recently acquired by Twitter (see the Posterous announcement here), and while they say the service will continue without disruption, WordPress.com has seen a 250% spike in Posterous imports…

Conceptual image of social media. Colorful squares mostly.

Use Social Media the Smart Way

April 8, 2011

Blog First Social Media websites play an important part in marketing your business – there’s no denying the power they have in getting the word out on your brand. But how much time and effort…

Nibbler: Awesome Website Testing

March 25, 2011

There’s a lot of ways to test and benchmark your website, but few are as fun as Nibbler. And it’s free! What does Nibbler do? Nibbler will go through 5 pages of which ever site…