Posts by Michelle Larson
SEO Visibility Score: How To Find Yours and Help It Grow
Your SEO visibility score tells you something very important about your site: how effectively your SEO efforts are working to improve your site’s search engine rankings. Also referred to as search engine visibility, this score is expressed as a percent and indicates how likely someone is to see and click on your site during organic…
Read MoreWhat Is UI/UX Design?
Whether you’re interested in becoming a web designer or are looking to have a new website built, you’ll no doubt hear a lot about UI (user interface) and UX (user experience) design. Together, UI and UX design account for a website’s overall look, feel, and functionality. Separately, UI considers the visual design of a site,…
Read MoreWhat Is SEO Visibility and How Can You Improve It?
You know about SEO. But what about SEO visibility — is that the same thing? Not quite, but there’s certainly overlap. Let’s look into SEO visibility, why it matters, and how to improve your site’s score. Organic SEO SEO visibility is organic search visibility — how likely a person is to see your site in…
Read MoreUsing a Website Wireframe to Convert More Customers
Rumor has it you’re building a new website. That’s so exciting! You’ve likely already started imagining the finished product. How do your logo and brand colors look? Is it easier to use than your old site? Do you feel proud when you share the link with your customers and friends? Having answers to these questions…
Read MoreWhat Is a Wireframe?
A website wireframe is a visual representation of a website that shows its general layout, navigation, and pages with user experience (UX) and user interface (UI) components. It’s a blueprint that tells designers and design clients how the final product will function while laying out a roadmap for website design. Wireframing happens early in the…
Read MoreThe Advantages of Custom Website Design
Building your website using custom website design is a cost-effective way to reach customers while differentiating yourself from competitors. From ecommerce businesses to B2B brands, bespoke web design is a way for companies of all sizes in all industries to increase brand recognition, customer acquisition, and, ultimately, profitability. But with so many website builders offering…
Read MoreSquarespace vs WordPress: Which Is Right for Your Business?
As more small business owners dive into the world of custom website design, they generally wonder if a DIY website option like Squarespace, WordPress, Showit, Wix, or Shopify would be cheaper than paying a website designer. If this is you, you probably also want to know if using a website builder is as good as…
Read MoreFrom Click to Customer: The ROI of Website Design in Utah
Today, many customers looking to make a big purchase or try a new service will visit a company’s website first. Websites are efficient and effective tools for conveying how your organization solves customers’ needs. They are an immediate signal of your business’s credibility or lack thereof. Even when you intuitively know this as a customer,…
Read MoreWhat is an SEO Audit Service?
Building a website for your business is important, but it isn’t a one-and-done task. To reach your target audience, your site must be optimized. But what does that mean? Isn’t it something that your web designer already did? Will you have to spend more money? Where would you even start? In this guide, we answer…
Read MoreSEO Copywriting: Quick Guide & Best Practices
SEO copywriting is online writing created to be helpful to readers yet optimized to appear in search engine results. When done correctly, it uses carefully selected and relevant keywords to attract your website’s target audience and increase traffic (and profits!). Most small business owners have had someone (probably their web designer or a cold-call marketer)…
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