What is Included in Basic SEO Implementation

One of the things we include with every website is SEO optimization — or implementation. But what does that actually mean? It can be a vague term, and clients sometimes assume it includes more than it really does.

Here’s what SEO implementation typically includes for the kinds of website projects we build here in Park City and throughout Utah:

✅ What’s Included

• Clean HTML Site Structure
  Clear navigation, semantic HTML, proper heading hierarchy (H1–H6), and internal linking all help Google understand what your site is about.

• Smart Keyword Placement
  We use your approved keywords in natural, strategic spots: page titles, meta descriptions, headers, image alt text, and body copy – without making it sound robotic or stuffed.

• Mobile Responsive
  Google prioritizes mobile-first indexing. Your site needs to work and look great on every device.

• Fast Load Times
  Optimizing image sizes, limiting bloat, and setting up caching

• SEO Friendly URLs
  Optimizing image sizes, limiting bloat, and setting up caching

• SEO Plugin Setup
  We install and configure and SEO plugin of choice (we use The SEO Framework), giving you an easy way to manage meta titles, descriptions, and indexing settings for every page.

• Sitemap + Crawlabilty
  We make sure your site is indexable and ready to be submitted to Google Search Console with XML sitemaps and clean robots.txt files

What isn’t included with basic SEO implimentation

What it doesn’t include unless specified:

• In-depth keyword research or competitive analysis
• Ongoing content strategy or blogging
• Link building or outreach for backlinks
• Local SEO setup (like Google Business Profile or citations)
• Advanced schema markup beyond basic page types
• Technical SEO audits for large/complex sites
• Google Ads or PPC campaign setup
• Monthly SEO reporting or tracking

Final thoughts

SEO implementation during a website redesign lays the foundation for long-term search visibility. It covers the essential features that make a website search engine friendly, as we like to say. While it’s not a full SEO campaign, it’s a crucial first step in helping your site get found online. For many businesses, this level of optimization is all that’s needed. And for those looking to invest in deeper SEO efforts down the road, this provides the foundation for long-term success.