The archives

Marketing & Optimization

SEO Visibility Score: How To Find Yours and Help It Grow

August 9, 2024

Your SEO visibility score tells you something very important about your site: how effectively your SEO efforts are working to improve your site’s search engine rankings. Also referred to as search engine visibility, this score…

AI generated image of binoculars gazing out at an expanding universe

What Is SEO Visibility and How Can You Improve It? 

August 2, 2024

You know about SEO. But what about SEO visibility — is that the same thing? Not quite, but there’s certainly overlap.  Let’s look into SEO visibility, why it matters, and how to improve your site’s…

How to Write Your Website Copy: Hire a Copywriter

July 11, 2024

Updated: July 11, 2024 There is one huge roadblock we see time and time again in web projects: content. No matter if you’re building your own website or you’ve hired a website design and development…

What is an SEO Audit Service?

January 24, 2024

Building a website for your business is important, but it isn’t a one-and-done task. To reach your target audience, your site must be optimized. But what does that mean? Isn’t it something that your web…

SEO Copywriting: Quick Guide & Best Practices

January 9, 2024

SEO copywriting is online writing created to be helpful to readers yet optimized to appear in search engine results. When done correctly, it uses carefully selected and relevant keywords to attract your website’s target audience…

Organic SEO Is a Long Game

August 24, 2022

Spigot has been designing websites in Park City since 2007, and for most of that time we’d come up first or towards the very top when searching for ‘Park City Web Design‘. Well, we’re no…