The Cost of a Website Resign (and what you’re actually paying for)

Bryan Hoffman• May 9, 2025

“How much does a website redesign cost for a small business in Park City or Salt Lake City?”

As a Park City, Utah web design agency that’s been creating custom websites since 2006, this is one of the most common questions we hear from potential clients throughout Utah. And it’s completely understandable—budgeting is a critical part of any business decision, especially for small businesses in our local community.

The truth is that website redesigns can range dramatically in price—anywhere from $1,000 for the most basic DIY solutions to $100,000+ for complex enterprise sites. This wide range makes it difficult for Utah small business owners to understand what’s appropriate for their needs.

At Spigot Design, we’ve chosen to specialize in the $5,000-$10,000 range for small business websites in Park City, Salt Lake City, and throughout Utah. Why? Because we’ve found this sweet spot delivers professional quality and business results without unnecessary features or complexity that drive up costs. For most local small businesses, this range offers the best balance of value, functionality, and return on investment.

In this article, we’ll break down what truly influences website redesign costs within this range and, more importantly, what you’re actually investing in when you commit to a professional website redesign for your Utah-based small business.

Understanding Website Redesign Costs for Small Businesses in Utah

For small businesses in Park City, Salt Lake City, and across Utah looking for an effective web presence without breaking the bank, the $5,000-$10,000 range offers an excellent balance of quality, functionality, and value. But what exactly do you get in this range?

Utah Small Business Website Redesign: $5,000-$10,000

Professional, custom design that reflects your brand and appeals to local customers
Mobile-responsive layouts that work on all devices (crucial for visitors searching while on the go in Utah)
Content management system (typically WordPress) for easy updates
Basic contact forms and lead capture functionality
Location features that help local customers find your Utah business
SEO fundamentals built into the site architecture with local optimization
Google Analytics integration for performance tracking
Training on how to update your content

This investment level is ideal for Utah small businesses, professional service providers, and local organizations that need a professional web presence without complex custom functionality or extensive e-commerce requirements.

It’s important to note that while this range can deliver an excellent website for most small businesses in our area, some specific requirements might affect the final cost. We’ll explore these factors next.

What Influences Website Redesign Costs in the $5K-$10K Range?

1. Strategy and Planning

Even for smaller website projects, the strategy phase is critical to success. For small business websites in the $5K-$10K range, this typically includes:

Basic audience identification: Clarifying who your primary website visitors will be
Simple competitive review: Looking at 3-5 competitor websites to identify opportunities
Goal setting: Defining 2-3 primary objectives for your new website
Streamlined sitemap: Creating a clear structure for your website’s pages

For small business websites, this focused strategy approach typically takes 4-8 hours but pays enormous dividends by ensuring your website is built to achieve specific business goals rather than just looking good.

2. Design Customization

In the $5K-$10K range, you can expect a professional, custom design that reflects your brand without breaking the bank:

Semi-custom design approach: Building on proven layouts but with custom colors, typography, and brand elements
Core page designs: Typically 3-5 unique page layouts that can be adapted for all your content
Mobile-responsive layouts: Ensuring your site works beautifully on phones and tablets
Brand integration: Incorporating your logo, colors, and visual identity throughout the site

This balanced approach gives you a unique, professional website without the costs associated with completely custom designs for every page.

3. Practical Functionality

Small business websites in this range focus on essential functionality that serves real business needs:

Content management system: We build on WordPress, allowing you to easily update content
Contact forms: Custom forms that gather the information you need from prospects
Basic integrations: Connecting with tools like Google Analytics, email marketing platforms, or social media
Location and hours: Interactive maps and business information displays
Image galleries: Showcasing your work, products, or location

These core features cover what most small businesses need without venturing into complex custom development that drives up costs.

4. Content Support

For websites in the $5K-$10K range, we typically see:

Content guidance: Templates and guidance for writing effective web copy
Basic content migration: Moving existing content to your new site
Image selection support: Help finding and selecting stock photos or guidance for providing your own
SEO fundamentals: Ensuring basic on-page optimization for key pages

Many small businesses prefer to handle some content creation themselves, with guidance from their web designer, which helps keep projects in this budget range.

5. Efficient Project Management

Even smaller website projects need coordination. In the $5K-$10K range, this typically includes:

Clear milestones: Defined phases and approval points
Regular communication: Weekly updates and feedback sessions
Streamlined review process: Focused feedback rounds that keep the project moving
Quality testing: Ensuring the site works across major browsers and devices

This efficient approach provides the organization needed for success without the overhead of managing larger, more complex projects.

What You’re Really Paying For in the $5K-$10K Range

When you invest $5,000-$10,000 in a professional website redesign, you’re not just paying for a digital product—you’re investing in expertise, process, and business outcomes specific to your small business needs:

Focused Expertise

A professional web designer in this price range brings:

Small business design expertise: Understanding how to create websites that work for small businesses with limited resources
Technical efficiency: Knowing which solutions deliver the most value without unnecessary complexity
Conversion knowledge: Creating designs that encourage visitors to contact you or take other desired actions
WordPress proficiency: Building on an established platform that’s cost-effective and maintainable

This focused expertise means you benefit from lessons learned across dozens of similar small business projects—without paying for enterprise-level complexities you don’t need.

A Streamlined Process

Professional small business website redesigns follow an efficient process:

Focused discovery: A targeted approach to understanding your specific business needs
Practical planning: Creating a website structure that serves your core business functions
Collaborative design: Developing a look and feel that represents your brand, with clear feedback points
Efficient development: Building your site using proven approaches that maximize value
Essential testing: Ensuring everything works properly on major devices and browsers

This process balances quality with efficiency, delivering a professional result without unnecessary steps that inflate costs.

Real Business Benefits

Most importantly, you’re paying for tangible business outcomes:

Professional first impressions: Immediately establishing credibility with potential customers
More qualified inquiries: Making it clear what you offer and who you serve
Time savings: Providing information that reduces repetitive questions
Local visibility: Helping nearby customers find and contact you
Sustainable foundation: A website you can maintain and grow with minimal ongoing cost

A well-designed small business website in the $5K-$10K range focuses on these core benefits—delivering real business value without unnecessary bells and whistles.

What About Hosting and Ongoing Support?

An important consideration that many small businesses overlook when budgeting for a website redesign is what happens after launch. Your website is not a “set it and forget it” investment—it requires ongoing attention to remain secure, up-to-date, and performing well.

Website Hosting

Quality hosting is the foundation of a well-performing website. While there are $5/month hosting options available, they often come with significant limitations that can affect your website’s performance and security.

For small business websites in the $5K-$10K range, we typically recommend professional hosting that includes:

Security monitoring and protection: Helping prevent hacks and malware
Regular backups: Ensuring you can recover quickly if something goes wrong
Performance optimization: Keeping your site loading quickly
SSL certificate: Maintaining the secure connection that browsers require

This level of hosting typically costs $25-$50/month, depending on your website’s specific needs. While this is more than bare-bones hosting, the added security, performance, and peace of mind are well worth the investment for a business website.

Website Maintenance and Support

Beyond hosting, your website will need regular maintenance to:

Keep software updated: WordPress, plugins, and themes require regular updates to maintain security and compatibility
Monitor and resolve issues: Identifying and fixing problems before they affect visitors
Make minor content updates: Adjusting information as your business evolves
Review and maintain performance: Ensuring your site continues to load quickly

Through our sister company, Cinch Web Services, we offer comprehensive website maintenance through our Essential Support for WordPress plan at $99/month. This plan includes:

Free 30-Minute Fixes: If we can fix an issue in under 30 minutes, we’ll do it at no additional cost
Nightly Cloud Backups: Encrypted backups of your entire WordPress website every night
Regular Software Updates: Keeping WordPress, plugins, and themes updated upon release
Security Monitoring and Malware Removal: Continuous monitoring for security issues with free fixes
Site Staging: A private testing environment for developing and debugging before changes go live
Uptime Monitoring: Constant checking to ensure your site stays online
Plugin Audit: Review of your plugins to identify unnecessary or problematic extensions

This proactive maintenance approach is far more cost-effective than paying for emergency fixes when something breaks. Since 2007, Cinch has fixed thousands of WordPress problems and continues to provide clients with hands-on support and daily website maintenance.

When budgeting for your website redesign, be sure to account for these ongoing costs. A website is more like a vehicle that needs regular maintenance than a one-time purchase—and like a vehicle, preventative maintenance is always less expensive than emergency repairs.

Red Flags: When “Cheap” Actually Costs More

Even within the $5K-$10K range, there are important distinctions. Be cautious of options that seem unusually inexpensive:

DIY website builders: While platforms like Wix or Squarespace advertise low costs, they often lack the strategic approach and customization that drives business results
No discovery process: If there’s no time dedicated to understanding your business needs, the resulting website won’t serve your specific goals
Template-only approach: Using unmodified templates results in generic websites that don’t differentiate your business
No content guidance: Without support for creating effective content, many projects stall or launch with subpar messaging
No training or support: Without guidance on how to maintain your site, you’ll likely face higher costs down the road

These shortcuts might reduce the initial price below the $5K mark, but they often lead to disappointing results and wasted investment.

Making the Right Investment Decision for Your Small Business

When evaluating website redesign proposals in the $5K-$10K range, consider:

Business-focused approach: Does the designer focus on your business goals or just the visual design?
Maintenance plan: How will you update and maintain the site after launch?
Return on investment: How will this website help you attract and convert more customers?
Current website limitations: What opportunities are you missing with your current website?
Designer experience: Does the designer have experience creating effective websites across multiple industries and business types?

Remember that your website is often the first impression potential customers have of your business. A professional website that clearly communicates your value and makes it easy for prospects to take action is one of the most cost-effective investments a small business can make.

Ready to Explore a Website Redesign That Fits Your Budget?

At Spigot Design, we specialize in creating effective websites for small businesses in the $5K-$10K range. We’ve refined our process to deliver maximum value within this budget—focusing on the elements that truly drive business results while eliminating unnecessary complexities.

Contact us for a free consultation to discuss your website redesign goals. We’ll help you understand exactly what you can achieve within your budget and create a plan that maximizes the return on your investment.