Live Like Sam
Ron Jackenthal came to Spigot with the need to launch his new nonprofit Live Like Sam. He had a tight deadline to meet and was just finalizing up his branding. We jumped right into content strategy and design of the site and launched livelikesam.org in a short timeframe.
Live Like Sam is now positively influencing sports culture and young athletes by creating programs and scholarships based on character. As athletes and parents, that's a cause we were happy to get behind and one we're delighted to promote through our digital marketing services.
Live Like Sam Project Overview
Sam Jackenthal was an internationally-ranked freestyle skier and competitive inline rollerblader. We lost Sam all too soon at the age of 15 in a tragic skiing accident. His father, Ron Jackenthal, created Live Like Sam to honor Sam's legacy and inspire young athletes to live as Sam did, with positivity, kindness and gratitude at the forefront of everything they do.
To get the project rolling, Spigot sat down with Ron to determine what factors would make the launch of the livelikesam.org a success. We dove into his ideas for programming, messaging and partnerships, and started gathering image and video assets. We also worked with Ron and his logo designer to finalize various branding elements.
We wireframed out the site on a page-by-page basis, edited the provided copy and finalized up the design. Live Like Sam came together nicely and was launched in about one month's timeframe.
Ron had good video footage of Sam and we wanted to use it to tell his story. Spigot worked with a videographer to create a short looping video as the marquee on the home page and to cut up several other clips. We also created a gallery for photos and videos. We wanted the site to be very visual and had a lot of image assets to utilize throughout the site.
Sam's handprint was brought in as a visual branding element (in "Sam gold") and "Sam blue" is predominantly used throughout the site. Rich page layouts were created for most pages, keeping the copy minimal while still telling the Live Like Sam story.
Check out Live Like Sam and let us know what you think!