Quick, take a look below and what do you see?
Over the last 10 years or so there have been a handful of people who see a ‘sad face’ or ‘grumpy old man’ when they see the Spigot logo. Perhaps less than a dozen, that have brought it to my attention at least. What did you see? Just a logo or a sad, sad, man?
Once in a while I can see it too, but I have to strain. Which brings me to an email that I received recently from Tony:
Tony’s point of subliminal messaging and its potential effect on potential clients is valid. Maybe. For a few, the sad face is all they see. For most, though, it’s only seen when pointed out. And then they have a hard time seeing it ever again. Or so I think.
It’s like a Rorschach test. With meaningful, or meaningless answers. I really have no idea.
I think the logo has never been ‘improved’ because of this small bit of intrigue. I like ah-haaaaa moments. Whether this counts as one or not, I do feel bad for those who only see the sad man. If that’s you, here’s a happier version: