Spigot is a dynamic website design and marketing company committed to helping businesses thrive in the digital landscape. We specialize in crafting compelling online experiences and implementing strategic marketing campaigns to drive growth and success for our clients. As a small but growing agency, we’re seeking a talented Google Ads Specialist to join our team as a part-time contractor.

Position Overview

• We are looking for a skilled Google Ads Specialist who can efficiently manage and optimize Google Ads campaigns for our diverse client base. Proficiency with Semrush tools is preferred. 
• You will maintain/optimize existing ad campaigns, develop new targeted ad campaigns, monitor performance metrics, perform keyword research, manage ad budgets, and continuously refine campaigns to maximize ROI.
• This role offers the opportunity to work remotely and collaborate with a passionate team dedicated to delivering exceptional results for our clients.
• This is a part-time contractor position with the potential for growth as our agency expands. We offer competitive rates commensurate with experience.

Key Responsibilities

• Develop, execute, and manage high-performing Google Ads campaigns across Search, Display, Video, Shopping, and other campaign types for clients across various industries.
• Perform keyword research and analysis to identify profitable opportunities and improve campaign performance.
• Optimize campaigns through A/B testing, audience targeting, ad copy refinement, and bid management. 
• Track and monitor key metrics such as CTR, CPC, conversion rate, and ROAS to achieve optimal placement and visibility and ensure campaign success.
• Leverage Semrush tools for advanced keyword tracking, ad position tracking, and reporting.
• Manage local listings in Semrush to enhance clients’ online presence and visibility in relevant geographic areas. 
• Generate quarterly reports in Semrush and Looker Studio on campaign performance and provide actionable insights for optimization.
• Collaborate with internal teams to align advertising strategies with broader marketing objectives.

Qualifications

• Proven experience managing Google Ads campaigns, including keyword research, ad creation, and optimization.
• In-depth knowledge of Google Ads platforms, bidding strategies, and optimization techniques. 
• Proven experience using Google Tag Manager. 
• Proficiency with Semrush tools and the ability to leverage them for keyword research and tracking, as well as campaign analysis and optimization.
• Strong analytical skills and ability to interpret data to drive strategic decisions.
• Excellent communication and collaboration skills, with the ability to work effectively in a remote team environment.
• Detail-oriented approach with a commitment to delivering high-quality results within deadlines.
• Experience with Semrush local listing management and understanding of local SEO strategies is a plus.

If you’re passionate about digital marketing and have a proven track record of success in managing Google Ads campaigns, we’d love to hear from you! Please submit your resume and a cover letter (or better yet, a short video) detailing your relevant experience and why you’re interested in joining the Spigot team. 

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