The Ultimate Logo Design Questionnaire This is where we begin some branding awesomeness Step 1 of 6 16% Welcome!This set of questions are designed to spur your imagination and help us on our journey towards a fantastic new logo and brand for your organization. Fill out answers if you're feeling inspired, or just simply review. We'll go through it all together on our kickoff meeting. Organization BackgroundCompany NameContactEmail What are your product and services?What is your organization's value proposition?Who are your ideal customers?What do you want your new logo to achieve? Brand PresentationWho are your competitors?What sets you apart from your competition?Is there anything you LIKE from your competitors branding choices?Is there anything you DISLIKE from your competitors branding choices? Brand ImageHow do you envision your brand's image?Color Grayscale Colorful Luxurious / Natural Luxurious Natural Authoritative / Friendly Authoritative Friendly Serious / Fun Serious Fun Minimal / Complex Minimalistic Complex Classic / Modern Classic Modern Conservative / Nonconventional Conservative Nonconventional Retro / Futuristic Retro Futuristic Masculine / Feminine Masculine Feminine Elegant / Sporty Elegant Sporty Professional / Casual Professional Casual Safe / Extreme Safe Extreme Visual PreferencesDo you have an idea for your new logo?Any elements that you would like to see included?Do you have any visual preferences or constraints?Text-only, text and graphic, or graphic only?Does your organization have a tagline? Logo StyleDo you have a current Brand Guide or branding guidelines?Are there any well known logos you like?Are there any colors you have in mind?Do you have a particular font or font style you'd prefer? Final DetailsHow do you plan on using the logo?Brand identity; Online; Product packaging, etc;Would you like additional branding services?Business cards, letterhead, etc.Additional notes and comments Δ