About Channel Signal
After the dot com boom and bust, Paul Kirwin knew there had to be a better way to connect customers with brands. The “in” he saw was through brick and mortar retail salespeople. By educating them via online product training, they became more knowledgeable ambassadors of the products they were selling. They became the face of the brand to each customer who walked in the door.
And now he’s taking it to the next level.
Paul’s vision with Experticity is being realized as the platform now has over 2 million users worldwide. So the lifetime entrepreneur and thought leader shifted gears to one of the most important metrics for shoppers: the review. It’s the #1 thing that sways a shopper’s decision and brands have no control. Heck most brands don’t even know what’s being said because, until now, there’s been no easy way to quantify product reviews.
Mobile first for conversion
The team at UFC.O realized that the majority of their users needed to access certain bits of information on the site, but usually needed more to begin the process. Putting an on boarding form front and center on the site became a focal point and has resulted in a substantial increase in the number of intakes they have processed. Making the form easy to use on mobile devices has increased that number even further.