Here at Spigot we love Squarespace*.
They have done a fantastic job of advertising their platform and convincing the world how absolutely simple it is to build a website. It’s so easy that you will clearly have your site up in minutes and you can check that box off of your business to-do list.
So why wouldn’t someone ALWAYS choose Squarespace over WordPress?
Okay let’s be honest. We don’t actually love Squarespace
The simple truth is that even though I can appreciate that Squarespace (or Wix, Weebly, etc) provides and easy web builder, most businesses and individuals would be better served by building a site themselves on WordPress, or better – having a professional web design company research, strategize, design, and build one for them – on WordPress.
But that’s not why were here. Let’s see if we can list circumstances where going with Squarespace would be an honestly good choice:
Bare bones startups
Some companies are small and scrappy and on a shoestring bootstrapped budget. Earmarking $7k+ for a professional site isn’t in the cards. Yes, you can build your own website, even your own e-commerce site – we’ve even written about how: How to design, build, and maintain a successful e-commerce business.
Squarespace can be a good place to start for this situation. It will be time consuming and you may struggle a bit – but they make it easy with prefab templates and drag and drop controls. They also keep things updated and secure.
Your site is super simple
Many sites are very simple, or designed to do just a few easy things. You may not need a ton of features or are not concerned about SEO. If you are announcing your wedding, Squarespace is a great place to do that. I certainly wouldn’t go through the time and expense of setting up a robust website to announce a wedding.
Temporary while you grow
We’ve helped many companies who’ve outgrown the limitations of a Squarespace site. They knew going in that while the business was starting out, a cost-effective site was the best way to direct resources. Once the business was solid financially, moving to a more robust, professional, and capable website was in the plans.
Some business are never meant to be the main way the owner makes a living. I build electric skateboards as a hobby. If I were to think about selling them, I’d start with a simple website. I’m probably not going to ever make enough to justify a full-featured, custom website. Squarespace would be a great choice here – if I didn’t make killer WordPress sites already…
A simple blog is a great option to use Square… Wait – scratch that – WordPress.com would be better for blogging. Or Tumblr even. Squarespace isn’t great as a blogging platform.
I’m sure there are other types of sites that would be suitable to at least start on Squarespace. Leave a comment below and let’s grow this list together!