It\u2019s not hard for me to admit that AI is a better writer than I am. It\u2019s faster, more succinct, and understands grammar far more than the impression my high school English classes gave me. Except for all the em dashes. What\u2019s with all the em dashes? On a daily basis I rely on Claude and ChadGPT (let\u2019s just go with Chad) to make emails sound more precise and organized. They help edit proposals for\u2026
\n", "date_published": "2025-11-21T21:34:35+00:00", "date_modified": "2025-11-21T21:38:10+00:00", "author": { "name": "Bryan Hoffman" } }, { "id": "https://spigotdesign.com/streamlined-web-design-process/", "url": "https://spigotdesign.com/streamlined-web-design-process/", "title": "How We’ve Streamlined Our Web Design Process", "content_html": "We\u2019ve changed our design process a lot over the years. Back when it was just me, I\u2019d start a project and jump straight into design. No true strategy phase \u2014 just a few early conversations, finding inspiration (remember awwwards?), and then dive into the design. It was a chaotic way of doing things. There was constant back and forth, too much guesswork, and a whole lot of wheel spinning.
\n", "date_published": "2025-07-16T21:51:01+00:00", "date_modified": "2026-03-17T20:38:37+00:00", "author": { "name": "Bryan Hoffman" } }, { "id": "https://spigotdesign.com/what-is-included-in-basic-seo-implementation/", "url": "https://spigotdesign.com/what-is-included-in-basic-seo-implementation/", "title": "What is Included in Basic SEO Implementation", "content_html": "One of the things we include with every website is SEO optimization \u2014 or implementation. But what does that actually mean? It can be a vague term, and clients sometimes assume it includes more than it really does. Here\u2019s what SEO implementation typically includes for the kinds of website projects we build here in Park City and throughout Utah: What it doesn\u2019t include\u2026
\n", "date_published": "2025-05-27T20:53:19+00:00", "date_modified": "2026-03-17T20:39:49+00:00", "author": { "name": "Bryan Hoffman" } }, { "id": "https://spigotdesign.com/cost-of-website-resign-utah/", "url": "https://spigotdesign.com/cost-of-website-resign-utah/", "title": "The Cost of a Website Resign (and what you’re actually paying for)", "content_html": "As a Park City, Utah web design agency that\u2019s been creating custom websites since 2006, this is one of the most common questions we hear from potential clients throughout Utah. And it\u2019s completely understandable\u2014budgeting is a critical part of any business decision, especially for small businesses in our local community. The truth is that website redesigns can range dramatically in price\u2026
\n", "date_published": "2025-05-09T20:15:27+00:00", "date_modified": "2025-05-09T20:22:58+00:00", "author": { "name": "Bryan Hoffman" } }, { "id": "https://spigotdesign.com/ux-designer-developer-position-at-spigot/", "url": "https://spigotdesign.com/ux-designer-developer-position-at-spigot/", "title": "UX Designer-Developer Position at Spigot", "content_html": "Spigot is a small but capable web design shop based in Park City, Utah. We pride ourselves on delivering effective, high-quality work on time and within budget. Spigot serves local, regional, and national businesses across a variety of industries, and we are dedicated to being a trusted partner for our clients. As a creative team focused primarily on web and digital experiences\u2026
\n", "date_published": "2025-03-25T20:44:53+00:00", "date_modified": "2025-03-25T20:44:54+00:00", "author": { "name": "Bryan Hoffman" } }, { "id": "https://spigotdesign.com/koko-analytics-replaces-jetpack-stats/", "url": "https://spigotdesign.com/koko-analytics-replaces-jetpack-stats/", "title": "With Koko Analytics, the Transition from Jetpack is Complete", "content_html": "I wrote a while back about moving on from the Jetpack plugin because we only used a few features and the fact they were starting to charge for one of the two features we used. We\u2019ve started using a plugin to replace Jetpack Stats and can say the transition is now complete. We\u2019ll no longer install Jetpack on sites by default. We generally install Google Analytics on every site we build \u2013 most\u2026
\n", "date_published": "2024-12-20T18:50:05+00:00", "date_modified": "2025-03-25T20:41:03+00:00", "author": { "name": "Bryan Hoffman" } }, { "id": "https://spigotdesign.com/replacement-for-jetpack-tiled-galleries-and-lightbox-carousel/", "url": "https://spigotdesign.com/replacement-for-jetpack-tiled-galleries-and-lightbox-carousel/", "title": "Replacement for Jetpack Tiled Galleries and Lightbox Carousel", "content_html": "Jetpack has long suffered from mild to moderate derision in the WordPress developer community due to its bloated nature and heavy-handed approach. I don\u2019t generally ride that bandwagon, but that may be changing. SKIP TO THE RECIPE We\u2019ve added Jetpack on most of the sites we\u2019ve build over the last decade, mainly for two feautures: Jetpack Stats and the Tiled Galleries with a Lightbox\u2026
\n", "date_published": "2024-10-21T20:41:10+00:00", "date_modified": "2024-10-21T20:41:10+00:00", "author": { "name": "Bryan Hoffman" } }, { "id": "https://spigotdesign.com/ai-our-take/", "url": "https://spigotdesign.com/ai-our-take/", "title": "Our Take on AI and the Web (As a Web Design Agency)", "content_html": "\u201cIs AI going to take my job?\u201d is not a question I\u2019m currently concerned with. How AI will change the way I work and how it affects the World Wide Web\u2026 now that\u2019s more interesting. No, I don\u2019t think AI will take over the jobs of web designers and developers any time soon. Just like when easy page-building tools (think Squarespace and Wix) came along, those in the industry recognized there is\u2026
\n", "date_published": "2024-09-27T00:05:46+00:00", "date_modified": "2024-10-04T18:26:15+00:00", "author": { "name": "Bryan Hoffman" } }, { "id": "https://spigotdesign.com/find-grow-seo-visibility-score/", "url": "https://spigotdesign.com/find-grow-seo-visibility-score/", "title": "SEO Visibility Score: How To Find Yours and Help It Grow", "content_html": "Your SEO visibility score tells you something very important about your site: how effectively your SEO efforts are working to improve your site\u2019s search engine rankings. Also referred to as search engine visibility, this score is expressed as a percent and indicates how likely someone is to see and click on your site during organic search through Google, Bing, DuckDuckGo, etc. Thus\u2026
\n", "date_published": "2024-08-09T18:04:37+00:00", "date_modified": "2024-08-09T18:04:38+00:00", "author": { "name": "Michelle Larson" } }, { "id": "https://spigotdesign.com/your-budget/", "url": "https://spigotdesign.com/your-budget/", "title": "Why We Ask for Your Budget", "content_html": "Clients are sometimes reluctant to reveal their budget. But there are good reasons why we ask. As a full-service, custom web design agency, one of the first questions we ask a potential client is, \u201cWhat\u2019s your budget for the project?\u201d It can sometimes catch people off guard or even make them uncomfortable \u2013 and I get it \u2013 I used to be uncomfortable asking. Because nobody wants to overpay or\u2026
\n", "date_published": "2024-08-08T16:12:28+00:00", "date_modified": "2024-08-13T20:41:31+00:00", "author": { "name": "Bryan Hoffman" } } ] }