Sophistication
The Grill & Chill concept is Dairy Queen’s newest restaurant idea that attempts to put a little more style and quality into the fast food experience. To accomplish this, they need franchisees that understand this idea. DQ asked us to create a campaign to attract these types of franchisees. Included in the campaign was this 12 page brochure that captures the sophistication of the new restaurants and presents a compelling reason to invest.
The campaign also included 2 direct mail pieces and an accompanying website.
