I missed Mike Payne’s WordPress SEO, A Comprehensive Pre-Launch Checklist presentation at this years WordCamp Salt Lake City, but thankfully WordPressTV has posted this and a few other videos from the day for your posterity and mine.
The video may be titled WordPress SEO, but a lot of what Mike talks about is relevant to any site or CMS. Most of it actually.
Some of the topics covered:
- SEO vs PPC
- Keyword Research
- Keyword Placement Factors
- On Page Optimization Factors
- SEO WordPress Plugins
- Social Media, Blogging, and Making a Plan